Media Center

Proceeding from the importance of the media in improving the mental and media image of any establishment, forming public opinion and creating collective awareness for the public, The decision of the holding company to establish the media center was issued in 2007. To enhance communication with citizens, And shed light on the services provided by the company and highlight the efforts of the state and its investments and the plans and projects being implemented or in the future to serve the citizens.

The media center works 24 hours a day to monitor and follow up all news related to the housing sector, water and wastewater, which are broadcasted by audio-visual media, electronic media and social media. additionl to filming, editing and preparing documentaries about the company, Also the media center monitors citizens’ complaints received through the various media and responds to them to build strong and honest relationships with citizens.

Vision

That the administration reach the leading level of effectiveness and efficiency in the performance of its work by adopting modern administrative methods and techniques, computer systems, developing the skills of employees, and adhering to effective organizational policies, standards and indicators.

And the implementation of plans aimed to achieving mutual understanding between the company and citizens and transfer honest information in order to gain his trust and respect.

Mission

Improving the mental image of the company through a targeted and limited media policy and building strong relationships and effective partnerships with media professionals, To emphasize the company’s mission and objectives, And achieving maximum benefit from modern technologies For Speeding the communication with the media, and achieving the best performance rates with the least possible time and effort.

Objectives

  • Implementation specific media programs to serve the company’s policy and objectives
  • Emphasis on the role that the company plays in serving civil society
  • Building bridges of trust between the company and its internal and external audience
  • Creating awareness and forming public opinion about the importance of water issues
  • Building strong relationships with different media

Media center tasks

  • Preparing film materials documenting the most important events about the company.
  • Photographing the business development in the sites and projects that managed by the company.
  • Preparing photo and video reports for the most prominent media coverage of the water and wastewater sector.
  • Preparing congratulations templates for some occasions using film materials, or animation.
  • Preparing infographics and animation films for the company’s activities and services.

  • Follow-up and monitoring the visual, electronic and electronic media.
  • Publishing press releases, tenders and responses published in newspapers, in addition to press releases on the company’s website.
  • Archiving written media responses.
  • Recording the content of the news and analyzing the content of the topics covered by the various media outlets.
  • Photography and video of the most prominent events.

  • Preparing and sending press releases
  • Preparing and updating media lists and journalists.
  • Preparing and arranging press conferences.
  • Updating the program guide including the data of TV and radio channels, Comprehensive dates and editorial policy for each program
  • Issuing daily, monthly and annual media reports.

  • Posting on social networking sites Facebook and YouTube.
  • Publishing media news, tenders and media responses, in addition to press releases on the company’s website and social media pages
  • Update website news bar
  • Update the company’s channel on YouTube.
  • Follow the Facebook pages of journalists and media professionals.
  • Monitor rumors and respond to them.

  • Activate communication channels with affiliate companies.
  • Recording complaints from various sources (social media – media – WhatsApp complaints – telephone complaints).
  • Follow up with affiliate companies to resolve complaints.
  • Follow-up complaints and prepare responses to the media.
  • On-site inspection of complaints.
  • Communicate with citizens to ensure that complaints are resolved.

the new media

The Media Center Department has been keen to adapt the various media with their concepts and tools that speak constantly. it had the lead in creating YouTube channel – and creating communication channels via Facebook and WhatsApp to speed communication with affiliates and media professionals.

Create a media follow-up map

Updating a map to follow up on TV programs and channels on a systematic basis with the aim of introducing the editorial policy for each TV channel and the quality of the content presented through its programmes.

Follow-up and monitoring the sector’s news broadcast in the media and websites

The electronic press has become one of the most important modern media, which has outperformed its printed theory to become an important source of information indispensable to the citizen. Accordingly, the Media Department follows up on 24 hours more than 35 news websites to monitor, during the year 2021-2022, nearly 43,000 news about the water and wastewater sector.

Monitor websites and social media

Database includes a search for all keywords about water or Wastewater in various websites and social media / and It done periodically every hour to follow up on news and successive publications throughout the day.

Issuing press releases: Covering the company’s news, highlighting the positive aspects and improving the mental and media image of the company.

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